Orenga Design
ArubaFamily3rdGen.135.jpg

Opening Window for Growth Through Competitive Positioning

Enterprise Access Points

Our approach was multi-faceted and outcome driven. We led research and interviews to identify environment trends to establish Aruba's healthcare, hospitality, and retail offerings. We crafted a design strategy around ubiquitous computing, were the primary advocates of improving user interaction, and designed the language for multiple generations of products.

Over the years, we completed a cohesive portfolio strengthening brand equity and establishing a communication strategy which led to a $3B acquisition by Hewlett Packard.

300 Series Access Points

300 Series Access Points

* During the 49er's 2015 Levi Stadium build, Aruba was selected as their WiFi partner to serve Silicon Valley's tech customers.

Aruba203R.png
     

 

 

IMG_4140_1.jpg
ArubaFamily3rdGen.134.jpg
200 Series Gigabit WiFi

200 Series Gigabit WiFi

The 200 Series created the foundation meeting the needs of remote offices and workers.

 

IMG_4143_Edited.png
IMG_4144_1.jpg
IMG_4141_1.jpg
ArubaFamily2ndGen.130.jpg