From branch servers to access points, Orenga Design led stakeholder interviews and research to identify key environment trends to develop a contextual framework establishing Aruba Network's healthcare, hospitality, and retail offerings.
Over the years, this cohesive portfolio strengthened brand equity, which led to a successful $3B acquisition by Hewlett Packard.
Our work was realized over multiple generations of products, migrating Aruba's design language towards simplicity of communication, acheiving thermals, and improved user interaction.
As the pervasiveness of mesh networking grew, Aruba's products easily scaled up for builds up to 1000 points of access. During the 49er's 2015 Levi Stadium build, Aruba was selected as the WiFi partner to handle Silicon Valley's tech savvy customers.
The 200 Series captured a generation of Aruba products that met the infrastructure needs of remote offices and workers. The design line was marked by a continuous flow of lines and forms to keep users visually engaged.
Following a communication re-brand, Orenga Design updated the 300 Series with an impactful brand gesture to serve the requirements of ubiquitous computing and data in enterprise environments.