Our approach was multi-faceted and outcome driven. We led research and interviews to identify environment trends to establish Aruba's healthcare, hospitality, and retail offerings. We crafted a design strategy around ubiquitous computing, were the primary advocates of improving user interaction, and designed the language for multiple generations of products.
Over the years, we completed a cohesive portfolio strengthening brand equity and establishing a communication strategy which led to a $3B acquisition by Hewlett Packard.
* During the 49er's 2015 Levi Stadium build, Aruba was selected as their WiFi partner to serve Silicon Valley's tech customers.
The 200 Series created the foundation meeting the needs of remote offices and workers.