PCSTL50REM_Close.JPG

Sony Electronics

Blue Sky, Prosumer Electronics

In conjunction with Sony, we helped define product strategy to enter emerging markets and shape the beginning of the digital content market.

Banner.png
 We worked on many different verticals, with large strategic endeavors that included blue sky to production projects that visualized opportunities within the electronics category.

We worked on many different verticals, with large strategic endeavors that included blue sky to production projects that visualized opportunities within the electronics category.

Banner.png
 The Digital Stage is a modular media system satisfying audiophiles' desires and their digital libraries. An adaptive interface moved with each component to bring pertinent information to the user dependent on the module.

The Digital Stage is a modular media system satisfying audiophiles' desires and their digital libraries. An adaptive interface moved with each component to bring pertinent information to the user dependent on the module.

 Using a wireless charging system, components could be re-arranged based on their relevance, audio preferences, or room aesthetics. Capacitive and mechanical inputs help round out the interaction elegance.

Using a wireless charging system, components could be re-arranged based on their relevance, audio preferences, or room aesthetics. Capacitive and mechanical inputs help round out the interaction elegance.

Banner.png
 One of our largest achievements was the Sony PCS-TL50 Video Conference Monitor. This work launched the IPELA brand in America.

One of our largest achievements was the Sony PCS-TL50 Video Conference Monitor. This work launched the IPELA brand in America.

 Our research uncovered the need for work and data collaboration in small and medium sized businesses and highlighted the unique nature of American vs Japanese work styles. One of the main UX challenges was the integration of data.

Our research uncovered the need for work and data collaboration in small and medium sized businesses and highlighted the unique nature of American vs Japanese work styles. One of the main UX challenges was the integration of data.

PCSTL50Closeup3.png
 Reducing the visual noise of speaker and mic holes on the front surface led to the use of "reflected" sound, something implemented later by an entire line of Sony televisions and later copied by multiple TV manufacturers.

Reducing the visual noise of speaker and mic holes on the front surface led to the use of "reflected" sound, something implemented later by an entire line of Sony televisions and later copied by multiple TV manufacturers.

PCSTL50Closeup2.png
 To address these facetime ft. data scenarios, a remote commander interface with six preset hot spots could easily jump to pre-entered areas for data or presenter transitions.

To address these facetime ft. data scenarios, a remote commander interface with six preset hot spots could easily jump to pre-entered areas for data or presenter transitions.

Banner.png
 We performed extensive quantitative and qualitative research into hand held devices and content. Upon uncovering Gen Y's technology aspirations, inspiration sketches led to the MYLO Com1, a device centered around the intersection of digital music, communications, and messaging. 

We performed extensive quantitative and qualitative research into hand held devices and content. Upon uncovering Gen Y's technology aspirations, inspiration sketches led to the MYLO Com1, a device centered around the intersection of digital music, communications, and messaging. 

Strategy.png
Book2.png
Book3.png
Book4.png
Book5.png
Book6.png
Book8.png
Book7.png