Orenga Design
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Opening Eyes Through Strategic Design & Creativity

Blue Sky, Prosumer Electronics

We captured engineering achievements in design and aligned product strategy to enter emerging markets to shape the beginning of the digital content market. Our work covered many unique verticals, with endeavors from blue sky to production projects centered within the electronics category.

*in conjunction with Sony

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Digital Stage High End Audio

Digital Stage High End Audio

A modular media system fulfilling audiophiles' desires and managing their digital libraries. An adaptive interface delivers pertinent information to the user and moved with each component.

 Components could be re-arranged based on their relevance, audio preferences, or room aesthetics. A combination of capacitive and mechanical inputs provide seamless interaction through a wireless charging system.   

Components could be re-arranged based on their relevance, audio preferences, or room aesthetics. A combination of capacitive and mechanical inputs provide seamless interaction through a wireless charging system.

 

PCS-TL50 Shareable Conferencing

PCS-TL50 Shareable Conferencing

One of our largest achievements was the Sony PCS-TL50 Video Conference Monitor. We executed research, design and production throughout the entire program. This work launched the IPELA brand in America.

 

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 We uncovered the need for work and data collaboration in small and medium sized businesses and highlighted the unique nature of American vs Japanese work styles. One of the main UX challenges was the integration of data.

We uncovered the need for work and data collaboration in small and medium sized businesses and highlighted the unique nature of American vs Japanese work styles. One of the main UX challenges was the integration of data.

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    Reducing the visual noise of speaker and mic holes on the front surface led to the discovery of "reflected" sound, something implemented by an entire future line of Sony televisions which was later copied by multiple TV manufacturers.   

 

Reducing the visual noise of speaker and mic holes on the front surface led to the discovery of "reflected" sound, something implemented by an entire future line of Sony televisions which was later copied by multiple TV manufacturers.

 

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PCS-TL50 Remote Commander

PCS-TL50 Remote Commander

To address facetime ft. data scenarios, an interface with six preset hot spots jumped to pre-entered areas for white boarding or presenter close ups.

Mylo COM 1

Mylo COM 1

We identified markets and performed extensive quantitative and qualitative research into hand held devices and content for the demographic. This data uncovered Gen Y's technology aspirations, and our concepts led to a device centered around the intersection of digital music, communications, and messaging. 

 

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