Red Dot, Best of the Best
iF Award, Outstanding Design
R&D 100 Award
NAB Best of Show VIDY Award
Our approach has been weather tested within organizations, a transformative beginning for companies with confusing lines, and visual direction for companies in abstraction. Great care and pride is taken to apply balance in creating relevance today for it to be appreciated years from now.
To create "Unique" as the foundation to drive your ongoing design and marketing goals, we'll tailor a design strategy to address long term brand value. We do our best work when you consider us an in-house resource who'll do their utmost to make brand cohesion your strongest customer asset as we passionately detail your user experience.
My journey began twenty years ago at the dawn of the "consumer" internet. I had the fortune of studying at the renown Art Center College of Design and saw the miniaturization of electronics and pervasiveness of connected devices. Over this time, I honed my skill as a lead designer for multiple award-winning industrial design projects. Having worked both in-house and within consultancies means grasping the challenges and rewards from both sides of the aisle.
I've learned that getting to a succesful end requires more than just industrial design. It is understanding how to align knowledge and expectations, and how to work across disciplines, something I've demonstrated by the 75+ products I've brought to market along with a "Best of the Best" Red Dot Award.
Being based in the Bay Area means an opportunity of exposure to the start up life. I've had the fortune to be a co-founder on multiple projects, lived through years of bootstrapping to grind out those details to launch a successful business. Great experiences in tandem with beautiful design combine to strengthen a brand, which is only acheiveable through long term collaboration. My goal is to work with a few great companies, giving them a Principal level designer with chops in both software and hardware to help deliver in this fast changing world of product.
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