Background
Aruba Networks, looking to enhance employee and retail spaces, found inspiration in our transformative design approach.
Our Challenge
We developed a planogram to help Aruba’s competitive positioning. By identifying their customer personas, we crafted a design story to influence stakeholders from their prior “smoke detector” aesthetic.
We devised a planogram, steering Aruba away from the 'smoke detector' aesthetic. Identifying customer personas, we not only delivered but sold a design story, laying the foundation for a decade-long partnership. Our efforts established Aruba as a best-in-class solution, ultimately leading to a remarkable $3B acquisition by Hewlett Packard.
* Aruba was chosen as the WiFi partner for Silicon Valley's high-tech clientele during the construction of Levi's Stadium for the 49ers, showcasing our expertise
We devised strategies to synchronize ID with their internal team communications, amplifying their brand and narrative.
Road warriors could use this ultra portable tabletop AP to safely connect with the organization. Its swift setup and precisely defined ventilation paths played pivotal roles in propelling this groundbreaking product to market.
The 200 Series laid the foundation for aligning the needs of remote offices and workers. Shifting the perspective to view Aruba's B2B workers as consumers enabled us to meticulously build their product presence.
We led research and interviews to identify office trends to establish Aruba's healthcare, hospitality, and retail offerings.
We formed a design strategy around ubiquitous computing, led advocation for improving user interaction, and nurtured the design language for multiple generations of products.
Our Gen 1 family of products that kicked everything off.