We turned Sony’s engineering solutions into American lifestyle design solutions. We did this across multiple verticals, from blue sky endeavors to production projects that helped them enter the digital content market.
*in conjunction with Sony
We embarked to create an audio concept that would be special to electronic gadget lovers and be cherished by even the most discerning of audiophiles.
This modular media system brought multiple technologies together on a unique power and display charging platform. It also introduced a new way to view, manage, and play a user’s digital libraries.
Components are arranged based on their priority or room aesthetics. Through an adaptive interface, playhead and content information moved with the repositioned modules.
One of our largest achievements was the Sony PCS-TL50 Video Conference Monitor. We executed research, design and production throughout the entire program. This work launched the IPELA brand in America.
We studied the emergence of data sharing in small and medium sized businesses. We looked at the unique differences of American vs Japanese meeting styles and addressed the UX challenges of integrating data into live meetings.
The multi-modal functionality of conference rooms was a significant difference requiring the addition of a handle for portability.
The pursuit to reduce the visual noise of speaker/mic holes for image focus led to the "reflected" sound design. This feature ended up on an entire line of Sony televisions, and copied later by multiple TV manufacturers.
To address facetime ft. data scenarios, an interface with six preset hot spots jumped to pre-entered areas. These could be used to focus on a white board or presenter close ups.
A ring cursor controlled the on-screen navigation. This remote commander was designed to be palm held or for table top use.
We identified markets and performed extensive quantitative and qualitative research into hand held devices and content for the Gen Y demographic.
Our concepts to uncover their technology aspriations led to a device centered around digital music, communications, and messaging.