BACKGROUND - Blenddy Dosage Tracker and Insight Tool
daCompany recognized the challenges faced by the cannabis industry due to state legislation and advertising limitations. In response, we took on a project to identify and address the needs of cannabis consumers in order to create an effective marketing funnel. This project aimed to develop innovative strategies and solutions to help the industry overcome these obstacles and reach its target audience in a more targeted and efficient manner.
OUR CHALLENGE
Our goal was to create a comprehensive experience in an emerging industry where regulations and historical taboos are prevalent. We needed a flexible platform that could function as an inbound channel and adapt to evolving regulations and e-commerce limitations.
See the case study here.