Orenga Design
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Revolutionizing Cannabis Consumption: A 5-Star, Data-Driven Solution

BACKGROUND - Blenddy Dosage Tracker and Insight Tool

In an industry constrained by state legislation and advertising limitations, daCompany recognized the unique challenges faced by cannabis consumers and businesses. Our mission was to create an innovative platform that could not only overcome these obstacles but also empower users to take control of their cannabis consumption journey.

CHALLENGES

We aimed to design a comprehensive, user-friendly experience that catered to the emerging cannabis market, while navigating complex regulations and historical taboos. Our goal was to build a flexible, adaptive platform that would serve as an inbound channel and accommodate evolving regulations and e-commerce limitations.

See the full case study here.

SOLUTION
Blenddy is an innovative cannabis tracker that simplifies and personalizes experiences. It emphasizes recreational pairing, featuring a vibrant design that stands out from traditional platforms. This approach enables users to explore and align cannabis consumption with their lifestyle goals, fostering a more enjoyable and insightful journey.

USERS
Blenddy targets millennial cannabis users (ages 24-40) seeking to align consumption with an active lifestyle. Its focus on recreational pairing and colorful design appeals to those exploring new dimensions of cannabis culture.

MY ROLE
As the Founder/UI-UX Designer, I was deeply involved in every aspect of Blenddy's development, from market identification and business strategy to user research, information architecture, user testing, interaction design, visual design, and brand positioning.

Adaptive Interface Flow

A category and context-driven experience for entering items to track

 

MAIA Interface

A revolutionary, category and context-driven, four-step recording system that empowers users to calibrate and refine their cannabis dosage precisely for any product.

 

My Stash

A dynamic Product Card View that showcases key information enabling users to quickly compare and select the ideal product for their needs.

 

Hierarchical Expanding Menu

 

Analytics

 

Store: Discover and Connect

A comprehensive interface that generates personalized product recommendations. Users can search for products by lineage, terpenoids, or preferred tags. The interface also provides a centralized hub for all product-related information and resources.

 

Social

A curated showcase of engaging Instagram posts and creative marketing campaigns that capture the essence of our brand.

 

Tutorials