$4B/yr Portfolio. Rebranding. Design System. Guiding Remote Teams.
We updated the professional server workspace by humanizing Cisco UCS's converged and hyperconverged products, starting with design strategy and fully rebranding their entire modularized component line.
By approaching the program holistically and advocating for scalability, this was the first hardware design retained over three generations of products and counting (M5/M6/M7), streamlining manufacturing logistics and saving hundreds of millions of dollars in the process.
C-Series Platform, C220 M5
We set the design principles for part sharing, identifiers, color, and graphics across the entire product line.
We created universal icons adapted across the global portfolio.
We developed installation labels, developing the methodology and style guides, while overseeing overseas teams on production.
Our high flow, recyclable end-of-life solution adapted across multiple sizes.
Click here to explore the case study showcasing the expansion of this design system across UCS's $4 Billion portfolio, detailing how we qualified color, material, and finish over diverse materials!